Loss Aversion

Recently I was listening to Sam Harris’ podcast, ‘Making Sense’, with guest Daniel Kahneman.  Kahneman is a Nobel Prize winning psychologist and author of the hugely popular book, ‘Thinking Fast and Slow’. His niche is cognitive biases.  Loss aversion is a cognitive bias that suggests that for individuals, the pain of losing is psychologically twice […]

Read more "Loss Aversion"