Nine out of ten

We have a fresh new look this week for our new listings email. We hope you like it!

As our Managing Director, Andrew McCann, said in our sales meeting on Tuesday, “We are marketers, not valuers.”

Our job is to engage buyers, generate activity and interest, and ideally create competition. 

We connect the dots. We facilitate. We build a bridge between buyer and seller. 

We do not dictate or determine price. However, we can influence the outcome. We can help maximize price. 

Branding matters. Aesthetics count. Presentation is everything. 

With very few exceptions, if you aren’t professionally styling your home for sale these days, you are potentially leaving a very large stone unturned, with tens of thousands of dollars beneath it. 

If you aren’t using the highest available digital packages on Domain and Realestate.com.au, you aren’t maximising your audience and are, therefore, relying on fewer buyers to generate the competition needed for a premium result. 

For a multi-million dollar transaction, the one percenters count. 

Better presentation leads to better photography leads to better engagement online leads to better inspection numbers and more interest. 

And when you’re selling a home, you can never have too much interest! (It’s like storage).

We had an incredible 91 percent clearance rate on Saturday across Jellis Craig’s 33 office network. 

65 out of 71 auctions sold before or at auction. 

That’s pretty remarkable. 

Especially when you consider that the general sentiment spilling over from last year – and still held by many laypeople today – is that the market is a bit soft and it is not a good time to sell.

Contrast this with the fact that if you listed your property with Jellis Craig for auction on the 27th May, you had a 90 percent chance of selling at or before auction. 

11 of the 71 sold before auction. 

35 of the remaining 60 had three or more bidders. 

20 had four or more bidders. 

Seems like a pretty good time to sell, wouldn’t you say? Nine out of ten ain’t bad [sic]. 

If you’re thinking of selling this spring, you might want to consider an auction in August or early September to capitalise on the current stock shortage and subsequent imbalance between supply and demand.

Why not get in before listing numbers increase deeper in to spring, as they always do?

Feature image: 47 McArthur Street, Malvern